- Culture Jam: The Uncooling of America (tm)
|1||1999-11-00||William Morrow & Company|
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- Rampant overconsumption is killing "authentic life" in the United States and elsewhere. Can it be stopped?
Yes, according to Kalle Lasn, founder and publisher of Adbusters magazine. Lasn is a culture jammer, part of a loose global network of media activists who see themselves as "shock troopers," aiming to change the way information flows, the way institutions wield power, the way television stations are run and the way the food, fashion, automobile, sports, music and culture industries set their agendas.
Culture jammers believe that America is no longer a country, but a multitrillion-dollar brand. In America, the principles of freedom and democracy have been swamped by the cult of celebrity and the saturation marketing of companies like McDonald's, Nike and Phillip Morris. These brands, products, fashions, celebrities, entertainments--the spectacles that surround the production of culture--are our culture now. It is only by "uncooling" these symbols of culture, by organizing resistance against the power trust that manages the brands, that America can reassert itself. Culture jammers uncool brands, fashions and celebrities by "demarketing" and by breaking the "media trance" of our TV-addicted age. Icons come under fire as the author deconstructs the advertising culture and our consumer environment.